CE Marketing: What Works and What Doesn't in the Urban and Rural Contexts - Helen Worth, Pablo Vargas, Sarah Murray

A Panel of CE professionals from Vancouver Community College, Langara College, and Selkirk College will share their learnings and successes about marketing in their respective urban or rural contexts. Participants are also encouraged to share their experiences.

Helen is the Coordinator of Community Education and Workplace Training for the Grand Forks Campus at Selkirk College. Before joining Selkirk, Helen spent 7 years working in the field of executive education for the UBC Sauder School of Business and the London Business School. She has had the opportunity to work with a diverse group of individuals and organizations from small local businesses and non-profit groups to some of the world’s largest companies. Addressing their unique challenges has been a rewarding experience that has allowed Helen to broaden her understanding of the elements required to create successful and impactful learning interventions.

Sarah Murray is the Continuing Studies Marketing Liaison at VCC. Her background spans both the journalism and media relations industries. Her career began at small town community newspaper where she was employed as a reporter, photographer and darkroom technician. From there she headed to the bright lights of Toronto where she worked her way through job titles such as event coordinator and beauty editor. Since relocating to Vancouver over 17 years ago her experiences have grown to include west coast correspondent, fashion show coordinator, community relations manager, and publicist. Her role at VCC allows her to support the various programs in VCC CS and expand her marketing knowledge.

Pablo Vargas, MHA. A trilingual business professional with over 7 years’ experience in administrative leadership, including financial and budget management, quality assurance and resource management, strategic business planning, operations management and systems implementation in the education and healthcare fields. Reporting to the Dean of Continuing Studies at Langara College, accountable for operations, administrative, financial and budgetary development and strategic planning